Vintage Toulon CLAS old pin yellow mascot retro advertising badge

AFW - Antique France Worldwide

Description

Old advertising pin featuring a stylized mascot on a yellow and blue background, with handwritten text at the top: "être jeune à TOULON c'est..." (being young in TOULON is...). This badge has an original cut-out shape, representing a triangular anthropomorphic character with raised arms, a smile, and light-colored sneakers. The mascot bears the acronym "CLAS" in blue letters on its body, a central element of the visual composition.

The visible front shows vibrant and contrasting colors: solid yellow for the head and arms, bright blue for the body, black details for the outlines and inscriptions, and off-white for the shoes. The handwritten black lettering on a yellow background enhances the retro graphic effect, typical of associative or municipal communication from the 1980s-1990s.

The entire pin has a glossy finish, with a smooth and slightly domed appearance on the front. No details of the attachment system are visible in the photo, as per instructions. The cut-out faithfully follows the silhouette of the mascot, indicating careful manufacturing and an intent to make the badge visually distinctive.

The overall style and color palette evoke youth or local associative communication from the late 20th century, reinforced by the use of the word "jeune" (young) and the explicit mention of Toulon. The apparent condition of the pin suggests a slight patina and some micro-marks on the surface, typical of a used vintage item, without any major chips or defects visible on the front.

Condition

Used item, sold as is. Slight signs of handling visible, preserved vintage appearance. The front shows no major missing parts or notable alterations.

Did you know? Personalized advertising pins saw a real boom in France starting in the 1980s, particularly during municipal or associative campaigns aimed at promoting events, clubs, or youth initiatives. The city of Toulon regularly used this type of medium to boost its communication with young people and promote local life.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller. Your badge will be protected with the utmost care to guarantee secure delivery.

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