Vintage Var Matin pin, retro regional press badge, advertising
AFW - Antique France Worldwide
Description
This old, brightly colored advertising pin depicts the logo of the regional newspaper "Var Matin". Free-form, evoking a parchment or a sheet of paper, it features a stylized yellow feather resting on a blue inkwell, emblematic elements of the world of traditional print media. The inscription "Var Matin" appears in red letters on a white background, underlined by a blue motif, perfectly legible on the front.
The pin's finish shows a shiny enameled appearance, typical of promotional products from the late 20th century. The contours are sharp, the simplified graphics recall the retro aesthetic of advertising objects from the 80s-90s. The object is mounted on a metallic base visible around the edge, with no visible indication of specific material on the back.
The pin is presented on a burgundy velvet case (not included unless otherwise stated), which enhances its colors and emphasizes its decorative nature. No mention of limited edition or serial number is visible on the front.
The front surface appears well preserved: the enamel does not show any major apparent defects, and the colors remain vibrant despite possible micro-traces of use due to age. This advertising badge is typical of promotional items distributed by the regional press in France.
The inscription "Var Matin" immediately authenticates the origin and use of this pin, used for visibility or loyalty purposes around the newspaper title.
Condition
Used item, sold as is. The visual aspect shows good general preservation, with possible discreet traces related to age and handling. See photo for more details.
Did you know? The newspaper "Var Matin" was founded in 1945 and established itself as one of the major regional daily newspapers in southeastern France. Advertising pins were very common in the 80s and 90s, used by businesses and media to strengthen their brand image and build reader loyalty.
AFW Reassurance
Careful packaging and fast shipping provided by a professional seller specializing in antique and vintage items.
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