Vintage retro BenBits pin, fruit logo, chewing gum, rare enamel

AFW - Antique France Worldwide

Description

Old advertising pin featuring the logo of BenBits, an iconic chewing gum brand. This pin has a cut-out shape evoking a stylized fruit, probably an orange or a citrus fruit, with six red segments outlined in gold and five green leaves around it. The lower part includes a yellow and green band with the inscription "BenBits" in raised red letters, followed by "CHEWING GUM SANS SUCRE" (SUGAR-FREE CHEWING GUM) on a green background, all underlined with gold lines.

The pin's surface has a shiny appearance, reminiscent of colored enamel applied to a metallic base. The main colors are bright red, dark green, and yellow, characteristic of the retro design of the 1980s-1990s, a period when advertising pins were very popular. The gold outlines highlight the motifs and inscriptions, enhancing the object's vintage aesthetic.

The pin has an irregular shape, cut out according to the logo's design, with a perceptible relief on the colored areas. The inscription "BenBits" is clearly legible, as is "CHEWING GUM SANS SUCRE". No brand or manufacturer's mark is visible on the presented front. As the reverse is not visible, no additional information can be provided on the attachment system or the back finish.

The piece is photographed on a dark green velvet support, with light reflections that accentuate the enamel's brilliance. The general condition shows some signs of wear or superficial micro-scratches, typical of a vintage pin that has been handled or displayed, with no major chips on the visible front.

Condition

Used item, sold as is. Some signs of wear or micro-scratches visible on the enameled surface, general appearance consistent with a vintage advertising pin.

Did you know? BenBits was a Dutch chewing gum brand popular in the 1980s and 1990s, notably for its original advertising campaigns and sugar-free products. Pins featuring food brands were frequently offered in France during promotional operations at that time and are now sought after for their nostalgic and graphic value.

AFW Reassurance

Careful packaging, fast and tracked shipping by a professional seller specializing in advertising and vintage items.

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