Vintage UAP Assurances square pin, red, old logo, advertising badge

AFW - Antique France Worldwide

Description

This square promotional pin features the historic logo of UAP Assurances, clearly visible on a vivid red background. The item has a clean geometric shape, with a visual finish that suggests metal framing a red enameled or lacquered insert. The lettering "UAP" is centered in white, surrounded by an arc and the word "ASSURANCES" arranged in a semicircle, all perfectly legible. This type of badge was often given to employees or used at promotional events towards the end of the 20th century, a period when the graphic style and typography were characteristic of the 1980s-1990s.

The visible face shows a smooth, glossy surface, with no additional patterns, which highlights the brand's visual identity. The silver outline emphasizes the square shape and reinforces the institutional aspect of the pin. The contrast between the intense red and the white text immediately catches the eye, making this small object both decorative and emblematic of a specific era in the French insurance sector.

The photograph highlights the sharpness of the graphics and the overall condition of the badge, which appears well-preserved. No major flaws are visible on the exposed part: the color is uniform, the inscription is neither faded nor tarnished, and the border has a regular appearance. This pin is typical of late 20th-century corporate communication, both in its color palette and its minimalist style.

This promotional badge may interest collectors of corporate memorabilia, vintage items, or retro graphic design. Its compact shape and glossy finish allow it to be worn on a jacket lapel, a bag, or easily displayed in a showcase dedicated to antique promotional items.

Condition

Used item, sold as is. The front face shows very good visual preservation, with no notable wear, scratches, or apparent discoloration on the visible area.

Did you know? UAP (Union des Assurances de Paris) was one of the largest French insurance companies before its merger with AXA in 1996. UAP promotional items reflect a key era of institutional communication, where the pin was widely used to convey the brand image to the public and staff.

AFW Reassurance

Fast shipping and careful packaging ensured by a professional seller. Each item is handled with care to guarantee its presentation upon receipt.

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