Citroën spare parts steering wheel vintage retro car 80s 90s pin

AFW - Antique France Worldwide

This promotional pin features a stylized steering wheel, adorned with a shiny gold finish, with a black central insert featuring the famous yellow Citroën double chevron. The lower part of the pin has a rectangular red and gold plate, on which "PIECES DE RECHANGE" (SPARE PARTS) is inscribed in red capital letters, accompanied by the Citroën logo on a red background. The rim of the steering wheel is outlined with a red border, reinforcing the visual identity of the French car brand.

The entire pin has a metallic appearance with enameled areas in black, red, and gold. The manufacturing, typical of promotional items from the late 20th century, highlights a simple and effective design, characteristic of automotive promotional materials from the 80s and 90s. The typography, colors, and arrangement of elements suggest production between the late 1980s and early 1990s, a period when Citroën was modernizing its image through numerous derivative products.

The pin is designed in the shape of a car steering wheel, a strong symbol of the Citroën brand, and highlights the spare parts sector, an essential element of after-sales in the automotive industry. The gold finishes enhance the contours and details of the steering wheel, while the glossy black center draws attention to the Citroën logo. The "PIECES DE RECHANGE" plate is clearly legible, making it an effective and immediately recognizable visual support.

The visible side, photographed under natural light, reveals a slight patina of use, characteristic of pins that were in circulation at the time. No major chips or scratches are visible on the front part. The colors remain vibrant, and the gilding retains a beautiful shine, indicating careful maintenance or storage away from humidity.

This type of pin was often distributed at car shows, in dealership networks, or during special Citroën operations. It serves as a visual testament to the brand's marketing campaigns at a time when pins were essential communication tools.

Condition: Used item sold as is, with a slight patina visible on the front. The colors and gilding are well preserved, with no apparent structural defects on the visible side.

Did you know? Citroën promotional pins were very successful in the 80s and 90s, a period when the brand was renewing its visual identity and focusing on customer loyalty through promotional items distributed in authorized agent and garage networks.

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