Vintage enamelled Coca-Cola mascot pin, yellow and blue, advertising

AFW - Antique France Worldwide

Description

An old advertising pin, featuring a stylized mascot associated with the Coca-Cola universe, made of colored enamel. The object has a cut-out shape following the contours of an anthropomorphic character, clearly a bee or insect, with arms and legs, all in a graphic style typical of brand mascots from the 80s-90s. The surface finish, shiny and smooth, reveals areas of yellow, white, blue, and black enamel highlighted by golden borders. The character wears what appears to be a blue and yellow uniform, with white gloves and black shoes, as well as a distinctive yellow helmet or headgear.

The visible face of the pin reveals quality cloisonné enamel work, with well-preserved colors, without chips or apparent scratches. The character's silhouette is dynamic; the slightly inclined posture gives an impression of movement or greeting. The gilding surrounding each colored area provides an elegant contrast and enhances the details of the design.

The set is presented on a burgundy velvet case (included only for the photo presentation), which highlights the decorative and refined aspect of the object. No text or logo is explicitly legible on the visible side, but the shape and style clearly evoke an advertising mascot, consistent with the Coca-Cola theme mentioned in the keywords.

This vintage advertising pin is typical of promotional items distributed during events, marketing campaigns, or partnerships of the Coca-Cola brand in the 80s-90s. The colored enamel and gilded finish are characteristic of productions from this period, often highly valued for their robustness and attractive visual rendering.

The object stands out for its vibrant colors, precise cut-out shape, and expressive graphics. It is a genuine enamel pin, designed to be worn on clothing or an accessory, or displayed for decoration. No major defects are visible on the front surface, making it an interesting decorative and advertising piece for lovers of retro objects or brand memorabilia.

Condition

Used item, sold as is. The front face shows a beautiful overall appearance, with no significant wear, chips, or visible scratches on the enamel or gilding.

Did you know? Enamel advertising pins appeared in France in the 1980s and enjoyed great success during marketing campaigns of major brands such as Coca-Cola. Mascots created for these promotional operations were often produced in limited editions and became emblematic of the advertising world of the late 20th century.

AFW Reassurance

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