Vintage GMF automotive limited edition car insurance pin

AFW - Antique France Worldwide

Description

Vintage advertising pin featuring the GMF group logo, illustrated with a stylized car on a winding road. This badge has a brightly colored enamel design: deep orange for the frame and the car, brown for the road, and dark blue for the "GMF GROUPE" insert. The inscription "L'ASSURANCE AUTOMOBILE" (CAR INSURANCE) appears in capitals on the vertical band on the right, while the GMF logo, with its symbols, occupies the left part. The design is typical of 80s-90s visual communication, with angular graphics and bold colors.

The shape of the pin is original, combining a square for the text part and a rounded cut-out for the road and the car. The whole is encircled by a metallic border visible on the edge. The finish has a brilliant enameled appearance, with matte areas on the background.

The automotive motif, typography, and logo style correspond to the period of strong communication from GMF around its auto insurance products, reinforcing the vintage and advertising nature of the object. This type of pin was generally distributed during promotional campaigns or events related to automobiles or insurance in the 1980s-90s.

The visible face does not show major defects, but there are slight traces of wear or oxidation on the metallic border, indicating previous use and its authenticity. The colors remain vivid and the lettering perfectly legible.

This GMF pin is a representative testament to French automotive advertising of the late 20th century, both a decorative object and a brand identity medium. It will easily find its place on a jacket, a bag, or in a thematic display case around automobiles and insurance.

Condition

Used item, sold as is. Superficial traces of wear visible on the border, enamel and colors well preserved, inscription entirely legible.

Did you know? GMF (Garantie Mutuelle des Fonctionnaires) is one of the oldest and most recognized insurance companies in France. Advertising pins, very popular in the 1980s and 1990s, were often produced in limited series for specific campaigns or partnerships with major automotive events.

AFW Reassurance

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