Vintage Leclerc Brico drill enamel pin old DIY rare badge

AFW - Antique France Worldwide

Description
This promotional pin features the Leclerc brand, here associated with the DIY world. Its slightly rounded rectangular shape frames a visual composed of a stylized green drill on the right, as well as the famous tricolor blue, white, red "L" logo on the left. The word "BRICO" appears vertically on the right side, confirming the thematic orientation. The whole piece has an enameled finish, with golden outlines highlighting the motifs and giving it a shiny appearance typical of 1990s promotional pins.

This badge is mounted on a gold-colored metal butterfly clutch backing, visible on the back. The main colors are the bright green of the drill, the gold of the outlines, and the cream background, with a colored accent on the logo. The piece has a smooth surface, without significant relief, and the cloisonné enameling technique offers a clean and detailed rendering.

The inscriptions and logos are perfectly legible: "BRICO" on the right, Leclerc's "L" on the left. The graphic representation of the tool directly evokes the world of the DIY store, making it a typical advertising item, distributed during commercial operations or as a goodie in the 80s-90s.

This pin stands out for its simple and effective design, its contrasting color palette, and its legible typography. The golden finishes add a bright and elegant touch. A slight patina on the edges indicates period manufacturing and previous use.

Condition
Used item, sold as is. Some signs of wear or micro-scratches may be observed, mainly on the edges and reverse, without affecting the visual integrity of the main face. The clasp is functional, the whole piece remains solid and ready to be worn or displayed.

Did you know? Leclerc launched its specialized "Brico E.Leclerc" stores from the late 1980s, offering a wide range of DIY and gardening products at competitive prices. Promotional pins were then widely used to build customer loyalty and promote the group's various brands throughout France.

AFW Reassurance
Careful packaging and fast shipping provided by a professional seller, to guarantee safety and satisfaction upon receipt of your order.

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