Vintage advertising pin McDonald's Rome she-wolf vintage logo fast food retro

AFW - Antique France Worldwide

Description

This old advertising pin features a stylized illustration of the famous Roman she-wolf, an emblematic symbol of the city, nursing the twins Remus and Romulus. The visible side presents a finely delimited motif, alternating gold-colored and black areas, with a red background bearing the inscription "ROMA" in capital letters. Just below, the iconic yellow McDonald's logo is clearly distinguishable, integrated in an original way into the overall graphic design.

The shape of the pin follows the contours of the central scene, offering a distinctive and dynamic rendering. The main colors are gold, black, deep red, and yellow, enhancing the visual appeal and identity of the product. The item is photographed on a red satin fabric, which highlights its shine and finishes.

This vintage advertising pin clearly evokes a collaboration or communication campaign by McDonald's in Rome, blending local historical imagery with the contemporary visual identity of the world-famous fast-food chain. The whole has an enameled finish, typical of promotional pins from the 80s-90s, although the precise period cannot be confirmed without further indication.

The outlines and details are sharp, and the inscriptions are perfectly legible. No other graphic elements or text are visible on the front. It is a flat object, with a smooth and shiny surface, without marked relief.

The overall condition observed is good: the surface shows no scratches or noticeable chips on the visible front side, and the colors remain vibrant. The golden border elegantly highlights the silhouette of the she-wolf and the base.

Condition

Second-hand item sold as is, showing good overall preservation on the visible front side. See photo for all visual details.

Did you know? The nursing she-wolf motif is one of Rome's oldest symbols, dating back to the city's founding legend. McDonald's has often adapted its local advertising campaigns by integrating emblematic elements of the cities where the brand establishes itself, sometimes creating unique promotional items like this pin.

AFW Reassurance

Fast shipping and careful packaging by a professional seller, to ensure a reliable and secure shopping experience.

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