Vintage promotional Mars 1990 pin, old retro chocolate promo badge

AFW - Antique France Worldwide

Description

Old advertising pin featuring a mascot in the shape of a stylized character, with a red cap and a blue star, holding what appears to be a tablet or book. The item has a metallic-looking finish, enhanced by colorful enameled areas: bright blue for the star, red for the cap and base, and light pink for the face. The lower part of the pin features the "Mars" logo in red letters on a silver background, as well as the © COJO 1990 inscription, clearly visible on the front.

The pin's silhouette is cut out in the shape of the character, giving it a playful and distinctive look, typical of advertising items from the late 1980s and early 1990s. The surface shows reflections, accentuating the vintage and retro effect sought by collectors of old badges.

The pin is presented here in a gold-decorated case (not included), highlighting its decorative aspect. No major flaws are visible on the front: the colors remain vibrant and the outline very clear, with a slight, even patina testifying to its age.

This Mars advertising badge, dated 1990, is a representative example of the promotional campaigns of major confectionery brands at the end of the 20th century. The cheerful design and vibrant colors reinforce the retro character of the item, which fully fits into the current vintage trend.

The visible side shows no snags or noticeable chips. The details of the character, logo, and inscriptions are sharp. The overall appearance is clean, consistent with its promotional use at the time.

Condition

Used item, sold as is. Shows a light patina consistent with an old advertising pin. See photograph for the exact appearance of the front.

Did you know? The advertising pin reached its peak in France in the late 1980s and early 1990s, a period when many confectionery brands, including Mars, launched limited series to promote their products. These badges were often distributed at events or as gifts when purchasing products, quickly becoming iconic objects of popular culture of that era.

AFW Reassurance

Fast shipping and careful packaging by a professional seller. Your item will be carefully protected to ensure safe delivery.

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