Vintage 80s VAR Teleservice cable TV advertising pin

AFW - Antique France Worldwide

Description

Old advertising pin, typical of the 1980s, depicting a stylized television on the front. The object highlights the "VAR TÉLÉSERVICE" service, identifiable by its tricolor logo (red, black, green) on a grey background, with a white area at the top left and a golden border. This pin has a rectangular shape reminiscent of a television screen, with graphic details recalling the buttons or technical elements of the era.

The words "LA TÉLÉVISION PAR CÂBLE" (CABLE TELEVISION) appear in golden relief on a horizontal bar at the bottom, offering a marked contrast with the dark background. The whole presents a smooth and shiny finish, with well-preserved colors and sharp outlines. The overall appearance clearly evokes the promotion of the beginnings of cable television in France.

The pin is presented on a red velvet case, highlighting its promotional and retro character. No other markings or manufacturer's indications are visible on the front. The object stands out for its very 80s graphic style, both in the choice of colors and in the typography and design of the TV icon.

This type of pin was often distributed during launch campaigns for new services or at audiovisual fairs and exhibitions. The object has an assumed advertising aspect, typical of communication media of this period.

Condition

Used item, sold as is. The visible side has a beautiful shine and the colors remain vibrant. Some slight micro-scratches or signs of use may be observed, without altering the legibility of the inscriptions or the general visual effect.

Did you know? In the 1980s, the arrival of cable television in France marked a turning point in the diversification of audiovisual offerings. Local companies like VAR TÉLÉSERVICE contributed to the expansion of this new broadcasting method, providing access to a greater number of channels and better image quality, at a time when the terrestrial network remained limited.

AFW Reassurance

Your purchase will be carefully packaged and shipped quickly by a professional seller, accustomed to antique and advertising items.

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