VELAUX advertising pin, limited edition, vintage enamelled retro logo

AFW - Antique France Worldwide

Description

This promotional pin has an original and dynamic shape, evoking a stylized logo. On the visible side, a predominantly white composition with green and black inscriptions and patterns is discernible. The central lettering "VELAUX" is clearly legible, surmounted by a graphic suggesting a leaf or a green graphic accent, and a thick black line forming the letter "V". At the bottom, the handwritten mention "C’est bon signe!" (It's a good sign!) appears in green, underlined with a matching line. The whole presents a shiny enameled appearance, typical of promotional pins from the late 20th century.

The pin features an irregular cut, following the contours of the logo, which accentuates its distinctive advertising character. The colors are clear and well-contrasted, with good readability of the text. No major flaws are visible on the front surface; the finish appears neat, with clean edges and precise color application. The object is highlighted on a warm background, accompanied by red petals and a mirror, which reinforces the retro and decorative aspect of the pin.

The inscription "VELAUX" refers to the French commune, here enhanced by a positive slogan. This type of pin was often distributed during local events or communication campaigns, in limited editions, to promote a territorial identity or an institutional message. The graphic style, as well as the enameling technique used, suggests manufacturing between the 1980s and 1990s, a period when this format of promotional pin was particularly common.

The main motif, composed of a graphic line and a green solid area, gives it both a modern look and one rooted in late 20th-century advertising aesthetics. This pin stands out for the clarity of its inscriptions and the harmony of its colors, making it a visually attractive object for display in an office, a showcase, or a thematic collection on institutional communication.

Condition

Used item, sold as is. The visible side has a glossy finish, with no significant wear or apparent chips on the enameled part.

Did you know? The promotional pin experienced a real boom in France in the 1980s-1990s, becoming a privileged communication medium for communities, businesses, and events. The village of Velaux, located in the Bouches-du-Rhône department, often used this type of medium to strengthen its image and local attractiveness.

AFW Reassurance

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Keywords: advertising badge, enamel pin, Velaux logo, vintage pin badge, promotional item, retro pin, antique badge, France pin, limited edition pin, enamel pin, 90s pin, French advertising pin