Promotional pin, City of Rouen, limited edition, vintage baby logo

AFW - Antique France Worldwide

Description

Old advertising pin featuring the city of Rouen, clearly identifiable by the inscription "VILLE DE ROUEN" at the bottom of the front. This pin has an irregular shape, following the drawn contours of a stylized baby on the left and a square on the right, which features a large white "R" on a blue and green background. The phrase "Rouennais, Histoire de réussir !" (Rouennais, History of succeeding!) appears in yellow letters on the green area, reinforcing the local identity of the object.

The main visible colors are beige (for the baby), blue and green (for the logo background), white (for the "R" and the main text), as well as yellow and gray inscriptions. The pin has a glossy finish, typical of late 20th-century advertising items, with crisp outlines and well-defined color blocks.

There is a slight relief on the main elements, particularly the baby and the "R", which gives this pin an enameled or lacquered appearance. The inscriptions are clear and legible on the front. No details regarding the fastening system or the back are visible in the photo.

The graphic design, typography, and overall style evoke production from the 1990s to 2000s, a period during which this type of promotional pin was frequently distributed at municipal events or local campaigns.

This is an iconic object of French institutional communication, used to promote the image of the city of Rouen through a positive and unifying message.

Condition

Used item, sold as is. Some signs of wear or micro-scratches may be observed on the surface, especially around the edges, without affecting the legibility of the inscriptions or the integrity of the visual.

Did you know? Municipal advertising pins saw significant growth in France in the 1980s and 1990s, often distributed during communication campaigns, trade shows, or sporting events to strengthen local identity and foster a sense of belonging to a city or region.

AFW Reassurance

Fast shipping and careful packaging by a professional seller specializing in antique advertising items and institutional souvenirs.

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