Vintage advertising pin Varois Sharpening limited edition, golden cow logo

AFW - Antique France Worldwide

Description

This old, limited-edition advertising pin features a stylized recumbent cow silhouette with a gilded, enameled look. The inscription "AFFÛTAGE VAROIS" appears in red capital letters on a band at the bottom, a visual signature of a typical 80s-90s promotional pin. The visible side has clean contours and a shiny surface, suggesting careful manufacturing and a desire to make an impression with a simple yet evocative visual.

The overall shape of the pin is reminiscent of advertising items from the agricultural sector or trades related to livestock and the agri-food industry, with an instantly recognizable bovine silhouette. The dominant color is a warm gold, enhanced by a vivid red area that draws the eye to the brand. The lettering is clear and legible, reinforcing the identity of the promoted company.

The pin is presented in a velvet-look burgundy case, which highlights the shine of the piece. Beside it, a ring set with a brilliant stone (not included in the sale) accentuates the contrast and value of the main object. No major defects are visible on the front of the pin, apart from very slight signs of wear, typical of a vintage advertising item that has spanned decades.

This type of advertising badge was traditionally distributed at trade shows, fairs, or promotional campaigns. It combines both the function of a communication medium and that of a clothing accessory or collector's item. The choice of the bovine motif and gilding demonstrates a desire to highlight the expertise of a regional company specializing in sharpening, probably linked to the rural or artisanal sector.

The clean design, the absence of superfluous elements, and the classic color palette (gold, red) are typical of French advertising creations from the late 20th century. No other text, logo, or detail is visible on the front.

Condition

Used item, sold as is. Some slight traces of wear visible on the gilded surface. Presented in a case (not guaranteed original).

Did you know? Advertising pins reached their peak in France in the late 1980s and early 1990s, particularly thanks to communication campaigns targeting the general public and professionals. The pin became a true brand medium and a symbol of the popular culture of that period.

AFW Reassurance

Careful packaging and fast shipping assured by a professional seller specializing in antique and vintage items.

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