Vintage advertising enamel pin h.c. mathon BOSS Hyères rectangular yellow

AFW - Antique France Worldwide

Description
Old rectangular advertising pin, featuring a bright yellow background and black lettering. The front of the pin displays the text "h.C. mathon BOSS Av. iles-d'or Hyères" in a very legible typeface, characteristic of promotional items from the 1980s-1990s. The glossy finish of the surface suggests enameling, confirmed by the mention "émail" (enamel) in the keywords. The edges are clean, slightly rounded, and the piece has a flat structure, typical of pins from that era.

The strong contrast between yellow and black makes this pin particularly eye-catching and easy to spot on a lapel, cap, or bag. The dimensions appear standard for this type of item, and the fastening on the back (not visible here) is generally a butterfly clutch on such a support.

The mention "Av. iles-d'or Hyères" indicates a local origin or address, reinforcing the regional and authentic character of this piece. The overall design, choice of colors, and rectangular format are typical of promotional items distributed at commercial events or for corporate communication during the late 20th century.

The surface has a smooth and shiny finish, with a perceptible golden metallic appearance on the edge, although it is not possible to determine the exact nature of the underlying metal. No major defects are visible on the front; legibility is perfect, and the enamel's brilliance is well preserved.

Condition
Used item sold as is. Very good overall apparent condition, intact shine, legible inscriptions, no visible chips on the enamel.

Did you know? The advertising pin experienced a remarkable boom in France in the 1980s, becoming a preferred communication medium for local and national companies. These small items were often distributed at trade shows, fairs, or sporting events to increase the visibility of a brand or business, and some regional models like this one are now sought after for their historical and decorative value.

AFW Reassurance
Fast shipping, careful packaging, and tracked delivery. Professional seller specializing in antique and advertising items.

Keywords: advertising pin, vintage badge, enamel pin, pin enamel, 80s badge, Hyères pin, promotional item, pin collection, antique pin, company pin, retro badge, pin enamel advertising