Vintage advertising pin Les Trois Blasons enamel – Italian coffee roaster

AFW - Antique France Worldwide

Description

This old advertising pin features the brand "Les Trois Blasons" (The Three Coats of Arms), an Italian-style coffee roaster, as indicated by the inscription visible on the front: "Les Trois Blasons – Brûlerie à l’italienne" (The Three Coats of Arms – Italian-style Roaster). The item has a cut-out shape reminiscent of a stylized coat of arms, with curved lines and a recognizable silhouette. The dominant colors are a cream background, a dark green border, and red and green inscriptions, typical of the visual identity of 1980s-1990s coffee shop brands.

The entire front surface is covered with a glossy finish, resembling enamel, which gives the item a smooth and vibrant appearance. The graphic logo, consisting of three superimposed rounded shapes, evokes coffee beans or a simplified heraldic motif. The handwritten typography of "Les Trois Blasons" in red, underlined by a green band bearing the mention "Brûlerie à l’italienne," adds a retro and authentic touch.

The pin has clean contours and a precise cut, with no apparent defects on the visible side. No chips, scratches, or signs of oxidation are observable on the enameled surface. The reflected light reveals the shine and quality of the finish. The item is displayed on a reflective surface, which enhances its decorative aspect.

The colors have remained vibrant, with red and green contrasting with the ivory background. The legibility of the inscriptions is perfect, with no wear on the letters. The overall design is typical of advertising pins from the late 20th century, designed to promote brands or businesses specializing in coffee.

This advertising pin may appeal to coffee enthusiasts, vintage design lovers, or collectors of French brand memorabilia. The prominent "Les Trois Blasons" brand testifies to a certain expertise in the art of Italian-style coffee roasting.

Condition

Used item, sold as is. The front surface appears very clean, with no notable defects visible in the photo.

Did you know? The tradition of Italian-style coffee roasting involves roasting coffee at specific temperatures to achieve an intense aroma and smooth texture, a method popularized in France since the 1980s by specialized brands such as Les Trois Blasons.

AFW Reassurance

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Keywords: advertising pin, enamel badge, Les Trois Blasons, coffee roaster, vintage pin, coffee pin, retro badge, antique pin, coffee advertising, advertising enamel, Italian coffee pin, French brand pin