Vintage advertising pin badge Lustucru Mère Michel? 90s, noilles, rare

AFW - Antique France Worldwide

Description

Old advertising pin featuring a packet of Lustucru noodles, "Mère Michel" range. The item has a stylized rectangular shape, clearly evoking pasta packaging, with a graphic composition typical of 1990s promotional materials.

The visible side of the pin has a bright red background on the main part, topped by a yellow band with the inscription "MÈRE MICHEL" in black letters. The word "NOUILLES" (NOODLES) appears at the top in a red cartouche, while a central navy blue disc displays "Célèbre pâtes Lustucru" (Famous Lustucru pasta) in golden letters. At the bottom, the "LUSTUCRU" brand is highlighted in a checkered blue cartouche, the brand's emblematic visual signature.

The whole is surrounded by a golden border giving a glossy enameled appearance to the surface. The pin is presented in a transparent plastic pouch, allowing its state of preservation to be appreciated without direct handling.

The colors are bold and contrasting, combining red, yellow, blue and gold. The lettering is clear and legible, with no apparent defects on the front. The texture appears smooth and shiny, typical of enameled advertising pins from this period.

This pin is a typical example of 1990s food visual communication, with a graphic design true to Lustucru's identity and the "Mère Michel" range. No defects, missing parts or scratches are visible on the displayed side.

Condition

Used item in very good apparent condition, sold as is. Front well preserved, vibrant colors, intact lettering. Presented in its protective plastic pouch.

Did you know? Advertising pins enjoyed their heyday in France in the 1980s-1990s, with many food brands like Lustucru publishing limited series to promote their products. The "Mère Michel" range is part of the brand's history, known for its striking visual campaigns and colorful packaging.

AFW Reassurance

Fast shipping and careful packaging. Professional seller specializing in antique advertising items.

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