Vintage advertising enamel pin Lustucru Mère Michel, 90s, France

AFW - Antique France Worldwide

Description

Old advertising pin featuring the French brand Lustucru, visible on the front. This pin has a stylized rectangular shape, evoking a pasta package, with a colorful and dynamic composition. The main colors are red, yellow, and blue, enhanced by golden outlines. The inscription "NOUILLES" appears at the top on a red background, followed by a wide yellow band bearing the mention "MÈRE MICHEL" in blue letters. A central blue and gold medallion displays the inscription "Chéri par Lustucru" (partially legible text). At the bottom, Lustucru's iconic light blue and dark blue checkerboard highlights the name "LUSTUCRU" in red letters.

The surface of the pin has a shiny enameled appearance, typical of 80s-90s advertising productions. The vivid colors and golden relief emphasize the promotional and vintage character of this item. The overall shape is plaque-like, with a graphic superposition effect characteristic of promotional objects from that era.

This pin is designed to be worn or displayed, and its visual faithfully reproduces the historical graphic codes of the Lustucru brand, famous for its pasta and popular advertising campaigns in France. No other decorative elements are visible on the front, which is entirely dedicated to promoting the brand and the "Mère Michel" range.

The photographic background highlights the pin thanks to an antique case with golden motifs, which is not included in the sale. The pin itself has a gilded finish on the edges, accentuating the qualitative and retro aspect of the object.

Condition

Used item sold as is. The visible side has a good general appearance, with vivid colors and a shiny surface. Slight traces of use or micro-scratches may be observed, without altering the legibility of the inscriptions or the decorative aspect.

Did you know? The Lustucru brand, founded in 1824, is known for its famous blue checkerboard pattern that has adorned its packaging since 1911. The name "Mère Michel" refers to a range of pasta marketed in the 90s, echoing the popular French song of the same name and traditional culinary imagery.

AFW Reassurance

You benefit from careful packaging and fast shipping, provided by a professional seller specializing in advertising and vintage items.

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