{"product_id":"pins-publicitaire-vintage-pierval-monoprix-annees-80-rare-badge-retro","title":"Vintage promotional Pin's Pierval Monoprix 80s, rare retro badge","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis advertising pin badge features the \"Pierval\" brand associated with the \"Monoprix\" chain, an iconic visual from French food marketing in the 1980s. The visible side boasts an original shape evoking a stylized fruit cluster in orange, green, and yellow tones, set against a light background. The inscriptions \"Pierval\" in blue and \"MONOPRIX\" in red capital letters appear in the center, perfectly legible and clear.\u003c\/p\u003e\n\n\u003cp\u003eThe pin has a smooth finish, with vibrant and contrasting colors typical of food advertising from that period. The design is a flat block of color, with no apparent relief on the front. The overall look displays a retro graphic style, characteristic of French promotional campaigns from the 1980s. This advertising badge is showcased on a deep red fabric, providing an elegant contrast to its light hues and pop graphic style.\u003c\/p\u003e\n\n\u003cp\u003eThe shape of the pin is cut to the contour of the fruit motif, without sharp angles, giving it a soft and recognizable silhouette. No major defects are visible on the front: the surface appears well-preserved, with no notable scratches or scuffs. The typography used for the brands is true to the visual identity of the era, reinforcing the object's retro authenticity.\u003c\/p\u003e\n\n\u003cp\u003eThis type of pin was often used during promotional operations or as in-store goodies, particularly in large retail chains. The combination of the \"Pierval\" and \"Monoprix\" logos, as well as the fruity motif, makes this badge particularly representative of French food advertising from the turn of the 80s-90s.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. The front is clean, with no chips or visible defects in the photo. The colors remain fresh and the inscriptions are fully legible.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Pierval was a brand of fruits and vegetables distributed by Monoprix, often highlighted during promotional operations in the 1980s. Advertising pins were then a common medium for building customer loyalty and increasing brand visibility on shelves.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eProfessional seller: fast shipping, careful packaging, reliable service.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: advertising badge, retro pin, Pierval badge, Monoprix 80s, vintage goodies, pin badge food, food badge, French advertising, 1980s, fruit pin, rare pin, old French advertising\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54255433941319,"sku":"94d16b21-9de0-4fbd-b5e8-7da532085f8b","price":1.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_91f5b8c3-8f8a-46d7-b4a1-891b8bca8857.jpg?v=1782764280","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/pins-publicitaire-vintage-pierval-monoprix-annees-80-rare-badge-retro","provider":"AFW","version":"1.0","type":"link"}