Vintage advertising pin Vik Surgelés blue retro bear 90s

AFW - Antique France Worldwide

Description

This advertising pin features the "Vik Surgelés" brand mascot, a stylized bear in profile, wearing a blue chef's hat, set against a circular yellow background. The inscription "vik" in blue capital letters is clearly visible on the lower part, followed by the word "SURGELÉS" in dark capital letters on a light background. The overall design has a compact, rounded silhouette, typical of promotional items from the late 20th century.

The visible face has a glossy appearance, suggesting an enameled or lacquered finish, although no specific material can be identified without explicit indication. The main colors are bright blue, yellow, and off-white, enhanced by black outlines that clearly delimit the color zones. The simple, expressive graphic style evokes the visual communication of the 1990s, with a predominance of playful shapes and bold colors.

The pin has a cut-out shape following the contours of the character and lettering, without a classic rectangular base. The typography of the word "vik" is wide and rounded, while "SURGELÉS" appears in a narrower font, contributing to the brand's visual identity. The bear, an emblematic mascot, has a slight smile and a gaze turned to the right, accentuating the object's friendly appearance.

The observable surface shows some traces of wear and minor irregularities, particularly on the edges and in dark areas, indicating prior use, common for this type of vintage pin. No major chips or obvious missing parts are visible on the exposed face. The relief of the design and lettering is perceptible, characteristic of advertising pins from the period mentioned.

This Vik Surgelés advertising pin is part of the tradition of promotional items offered or distributed during marketing campaigns or in stores, particularly in the frozen food sector in France. Its retro look and the presence of the mascot make it a representative testament to 1990s visual marketing.

Condition

Used item, sold as is. Visible signs of wear on the front, with no apparent structural defects. Glossy surface with slight marks due to age and handling.

Did you know? The character of the bear Vik was used in the 1990s to embody the Vik Surgelés brand, a French company specializing in the distribution of frozen products. Advertising pins were frequently used at the time to build customer loyalty and mark the visual identity of food brands.

AFW Reassurance

Careful packaging and fast shipping with tracking. Experienced professional, reliable service for every order.

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