Vintage Shell pin, retro gas advertising badge, P logo

AFW - Antique France Worldwide

Description

This old advertising pin depicts a woman in traditional costume, with her arm raised holding a basket, stylized in relief. It is an enamelled badge in sober colours: black, white, beige and red. The base of the pin features a distinctive red background with the Shell brand's shell logo on the left and the letter "P" in relief on the right, both clearly visible. The detailed silhouette and enamelled finish give it a retro look characteristic of promotional items from past decades.

The shape of the pin is cut to the contours of the character, with no visible border. The contrast between the dark costume, the white apron and the red base immediately catches the eye, reinforcing Shell's visual identity. The face, arms and costume details are stylized but recognizable, with a slight relief effect on the different enamelled areas.

The item is presented upright in a purple velvet-backed case, which enhances its shine and colours. No major defects are visible on the visible side: the enamel appears well preserved, with no apparent chips or scratches, and the colours remain vibrant. The letter "P" and the Shell logo are perfectly legible, which makes this pin of particular interest to collectors of souvenirs related to the automotive industry and historical service stations.

This advertising badge is distinguished by its retro style, typical of promotional items distributed from the 1970s to the 1990s by oil companies. Its colourful enamel finish and motifs evoke the world of roads, fuels and traditional uniforms, making it a visual testament to the history of the Shell brand.

The visible details suggest careful work on the enamel and a choice of colours emblematic of the brand. This type of pin was often offered at promotional events or sold to loyal customers of service stations.

Condition

Used item, sold as is. The visible side is in good condition, with no notable defects or wear on the enamel or visible patterns.

Did you know? The Shell shell logo, called "Pecten", was introduced in 1904 and has become one of the most recognizable symbols of the global oil industry. Advertising pins were particularly popular in the 1980s-1990s as promotional items and souvenirs of major fuel brands.

AFW Reassurance

Careful packaging and fast shipping assured by a professional seller specializing in advertising and vintage items.

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