Vintage Total Paris Dakar 1991 pin, retro advertising badge France

AFW - Antique France Worldwide

Detailed visual description

This vintage lapel pin depicts an advertising badge produced for the Total brand, on the occasion of the 1991 Paris Dakar Rally. The visible face of the pin features a stylized green laurel wreath, surrounding a white area on which is inscribed in gold and red letters: "LA VICTOIRE POUR TOTAL" (VICTORY FOR TOTAL). On the right, a white flag, rolled around a pole, bears the black inscription "PARIS DAKAR 1991". The dominant colors are dark green, white, black, and red, with a glossy finish throughout.

The graphics are typical of the 1990s, with clean lines and simple typography, highlighting both the sporting event and the main sponsor. The pin has a visible gold outline, suggesting a metallic gold appearance, though it is not possible to confirm the exact material without further information.

The surface of the pin appears smooth and enameled, with good preservation of colors and visual details. No chips, major scratches, or flaws are visible on the presented face. The object stands out for its retro style and its direct link to an iconic edition of the Paris-Dakar Rally, a major event in motorsports.

The inscription "TOTAL" in red catches the eye in the center, while the flag and the laurel wreath evoke both competition and victory, strong elements in the advertising iconography of this period.

This pin is a representative example of promotional badges distributed during major sporting competitions in the 1990s, particularly in the French and automotive context.

Condition

Used item, sold as is. The visible face is in very good overall condition, with no noticeable defects visible in the photo.

Did you know? The 1991 Paris-Dakar Rally was the 13th edition of this mythical race, covering nearly 10,000 kilometers from Paris to Dakar. Total, an official partner, often produced promotional items to mark its victories and its commitment to motorsports. Lapel pins were very popular advertising supports at the time, distributed during events or in partner distribution networks.

AFW Reassurance

Fast and careful shipping, professional packaging. Experienced seller, specialized in advertising objects and vintage souvenirs.

Keywords: old Total badge, rally advertising pin, Paris Dakar lapel pin, vintage France badge, car rally pin, 90s lapel pin, Total advertising pin, motorsport badge, Paris Dakar memorabilia, vintage lapel pin, rally badge France, retro enamel pin