TOTAL Super Premier '98 vintage enamel pin, retro advertising memorabilia

AFW - Antique France Worldwide

Description

This vintage advertising pin features a stylized gas pump, a direct homage to French gas stations of decades past. Its shape clearly evokes a fuel pump nozzle handle, with a smooth, shiny enameled finish, characteristic of promotional pins from the 1980s-1990s. The upper part features a green cartridge with "98" in white, above "SUPER PREMIER" in white capital letters.

The center of the pin highlights the TOTAL logo, instantly recognizable with its red and blue colors on a white background, typical of the oil brand's visual identity during the period mentioned. The silver border outlines the whole, providing an elegant contrast and a retro touch. The entire object has a smooth and shiny surface, with clean contours and a neat finish, true to the tradition of enameled advertising pins.

The pin is photographed on a red case adorned with golden motifs, which is not included in the sale but enhances the object and allows appreciation of its delicate details. No dimensions are indicated, but the compact shape and easy handling are typical of pins from the 80s-90s. No major defects, missing parts, or chips are visible on the displayed side. The inscription and logo are perfectly legible, without noticeable alteration.

This pin is an emblematic example of the visual communication of major French gasoline brands at the end of the 20th century. Its minimalist design, bold colors, and subject make it an authentic retro accessory, ideal for complementing a car-themed or industrial vintage display. It is a small object, perfect for display on a jacket, a cap, or in a pin display case.

The entire visible surface shows no deep scratches, oxidation marks, or excessive wear. The brilliance of the enamel and the sharpness of the prints attest to good preservation. The shape clearly evokes the world of automotive fuels and the history of French advertising design.

Condition

Used item, sold as is. No major apparent defects on the visible side.

Did you know? Advertising pins peaked in France in the late 1980s and early 1990s, a period during which many major brands – including TOTAL – used this medium to strengthen their public presence. Super Premier 98 is a premium unleaded fuel launched at that time to meet evolving automotive standards.

AFW Reassurance

Careful packaging and fast shipping provided by a professional seller specializing in vintage advertising items and retro accessories.

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