TOTAL vintage enameled advertising pin 90s retro accessory badge

AFW - Antique France Worldwide

Detailed visual description

This old advertising pin depicts a stylized character in profile, wearing a two-tone red and blue cap, a matching jacket, and a wide smile. The object prominently features the inscription "TOTAL" in red capital letters, typical of the French oil brand's visual identity. The design is rendered in a clean graphic style, evoking the aesthetic of 1990s promotional campaigns. The visible surface has a smooth, glossy finish, typical of advertising enamelware.

The pin's silhouette is cut out following the contours of the character, giving it a dynamic and distinctive look. The main colors – red, blue, off-white, and a few touches of black – are well preserved and give the object an instantly recognizable retro look. The entire piece is mounted on a backing that is not fully visible in the photo, but the front area shows a clean and regular cut.

The pin is presented on a burgundy red velvet case, which is not included in the object's description but enhances its decorative aspect. No major defects are visible on the front: the enamel has a beautiful shine, and the outlines of the pattern are crisp. The typography of the TOTAL logo is faithful to the brand's graphic charter for that period.

This advertising badge combines the functions of a retro clothing accessory and a promotional item, often distributed at events, launches, or loyalty campaigns in the 90s. It is a typical example of an enameled pin used by major brands to build customer loyalty and enhance their visual identity.

The details visible in the photo reveal careful manufacturing, with colored enamel applied under a transparent layer that protects the patterns. The piece has a retro appeal, ideal for evoking the world of vintage advertising objects and period costume accessories.

Condition

Used item sold as is. The front shows a very slight veil of use, without any noticeable chips or missing parts. No structural defects visible in the photographed area.

Did you know? The TOTAL brand, founded in 1924, extensively used enameled pins in its communication campaigns from the 1980s and 1990s, particularly to strengthen the recognition of its network of service stations in France and internationally. These items were often distributed during product launches or sponsored events.

AFW Reassurance

Careful packaging and fast shipping by a professional seller. We attach great importance to the security and presentation of each shipment.

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