Vintage AGF assurances pin, old retro 90s advertising badge

AFW - Antique France Worldwide

Visual Description

This promotional pin, visible in the photo, has a rectangular shape with rounded corners. The front displays the AGF company logo, consisting of a dark blue hexagon surrounding the letters "AGF" in white, above the word "assurances" in small red letters. Below this inscription, a red horizontal stripe adds an additional graphic contrast. The background of the pin is light-colored, probably white or ecru, with a slight patinated effect due to age, which reinforces its vintage authenticity.

The outline of the badge is delimited by a thin gold or metallic border, which frames the whole and adds a discreet touch of elegance. The printing and graphics are typical of advertising materials from the 1990s, with a simple, legible layout focused on brand identity. No other inscriptions or decorations are visible on this side.

The surface of the pin shows some slight signs of wear, including micro-scratches and small marks, consistent with an old object that has been used or stored for a long time. The main colors – blue, red, and white/cream – remain clearly visible despite a slight alteration of the white over time. The overall impression immediately evokes the world of professional advertising objects distributed by major French insurance companies at the end of the 20th century.

The badge is photographed standing on a red fabric, which highlights its colors and emphasizes the AGF logo. No attachment system is visible in the photo, in accordance with the instructions to describe only the visible side.

Condition

Used item, sold as is. Shows light wear visible on the front (small marks, patinated appearance, slightly faded colors). See photo for exact condition.

Did you know? The AGF group (Assurances Générales de France), founded in 1818, was one of the main players in the insurance sector in France until its integration into Allianz in the early 2000s. Promotional pins like this one were commonly distributed at professional events and served as communication tools to strengthen brand awareness for insurance companies in the 80s and 90s.

AFW Reassurance

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