Vintage GAN Cycling Pin Limited Edition 90s Advertising

AFW - Antique France Worldwide

Description

Old advertising pin featuring three stylized cyclists, in yellow and white, with graphics reminiscent of the GAN team mascot, famous in the cycling world in the 1990s. The characters are humorously drawn, with large eyes and yellow helmets, all riding moving bicycles. The lower part of the pin bears the inscription in white capital letters on a blue background: “ALLEZ LE GAN”.

The visible side features colorful enameling on a metallic-looking backing, typical of promotional pins from that era. The contours are sharp, with a thin dark border outlining each decorative element. The design highlights dynamism and a competitive spirit, very popular in French sports promotional campaigns of the 90s.

The pin has a cutout shape following the silhouettes of the cyclists, giving it a playful and original look. The enameling shows some signs of wear, including micro-scratches and slight color loss in certain areas, attesting to its authenticity and age. The "ALLEZ LE GAN" lettering remains perfectly legible.

This type of pin was frequently distributed at major sporting events or as a promotional item by cycling team sponsors. The item here is distinguished by a vibrant color palette: yellow for the helmets, white for the bodies, blue for the base, and black for the outlines. No structural defects are visible on the front face.

The graphic style, colors, and cycling theme place this pin in the French advertising trend of the early 1990s, a period when the GAN team was particularly publicized in the professional peloton.

Condition

Used item, sold as is. Slight wear visible on the enamel, micro-scratches, and some age-related marks. The inscription and characters remain clear and legible.

Did you know? The GAN cycling team marked French cycling history in the 1990s, notably with riders such as Chris Boardman and Laurent Brochard. Pins featuring sponsors' likenesses were highly prized during the Tour de France stages, serving as promotional items and souvenirs for fans.

AFW Reassurance

Fast shipping, careful packaging, and tracked delivery by a professional seller specializing in vintage and advertising items.

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