Vintage BORDEAU CHESNEL slogan values pin, old advertising badge

AFW - Antique France Worldwide

Description

Vintage advertising pin from the BORDEAU CHESNEL brand, identifiable by its iconic slogan "NOUS N’AVONS PAS LES MÊMES VALEURS!" (WE DON'T SHARE THE SAME VALUES!) inscribed in golden capital letters on a dark background. The pin has an irregular shape, outlining the message, with a glossy metallic-finished border.

The visible side features a strong contrast between the dark background and the embossed golden-looking letters. The lettering is clear, with a bold typography for the word "VALEURS" (VALUES), which takes center stage, accentuated by a stylized exclamation mark also in gold. The mention "BORDEAU CHESNEL" appears at the bottom, in a smaller but perfectly legible font.

The item is equipped with a butterfly clutch (fastener visible at the top of the pin), typical of badges and advertising pins from the 1990s. The entire surface is smooth and shiny, with some visible reflections in the photo, indicating a lacquered or enameled finish.

The piece is photographed on a wooden surface, with a blurred background evocative of a sunset, which highlights the warm colors and brilliance of the pin. No major defects are visible on the front: no chips or significant scratches, apart from slight signs of use consistent with a second-hand item from that era.

Condition

Used item, sold as is. The front is in good visual condition, with slight superficial signs of use.

Did you know? The campaign "Nous n’avons pas les mêmes valeurs!" launched by BORDEAU CHESNEL in the 1990s became one of the brand's most striking advertising signatures, associated with its deli products, particularly its rillettes. This type of pin was frequently distributed during promotional operations in stores or at advertising events during that period.

AFW Reassurance

Fast shipping and careful packaging ensured by a professional seller specializing in advertising and vintage items.

Keywords: advertising badge, old pin, pin badge, 90s slogan, BORDEAU CHESNEL pin, promotional item, advertising pin, vintage badge, pin brooch, retro accessories, enamel pin, food advertising