Rare vintage ELF enamelled green car Shell 90s pin

AFW - Antique France Worldwide

Description

Old advertising pin, depicting a stylized green car, topped by two black-haired, chubby-cheeked characters sitting side-by-side and smiling. The car features two large black headlights with gold rims and a smile-shaped grille. Two small red hearts are visible above their heads, accentuating the playful and affectionate aspect of the design. The pin is made with an enameled finish and gilded outlines, typical of 1990s promotional productions.

The base of the pin features the inscription "j'aime" (I love), where the letter "o" is replaced by the Shell brand's shell logo, underlined with a golden border. The word "ELF" is also noted in the keywords, a brand associated with automotive fuels and lubricants, although not visible on the front of this pin. The overall design features bright colors and a marked contrast between green, black, red, and gold.

The surface finish is shiny, with a slightly textured appearance on the golden area of the base. The outlines of the characters, vehicle, and text are well-defined, typical of enameled pins from this period. No major defects are visible on the front, apart from a few micro-scratches from use and a slight patina on the gilded area.

This advertising pin combines the worlds of automotive and emotional communication, with childish and joyful iconography. It is a promotional item from the 1990s, characteristic of the marketing campaigns of major French oil companies of that era.

Condition

Used item, sold as is. The front shows a nice shine, some signs of use, and a slight patina on the gilded parts. No visible enamel chips on the photographed area.

Did you know? Advertising pins were particularly popular in France in the 1990s, often distributed during marketing campaigns by brands such as Shell or ELF. They served to build customer loyalty and reinforce brand image through fun and easily collectible items.

AFW Reassurance

Careful packaging and fast shipping are guaranteed by a professional seller specializing in vintage advertising items.

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