Vintage enamel Choco Midler pin, retro advertising accessory

AFW - Antique France Worldwide

Description

This vintage advertising pin is an iconic accessory from promotional campaigns of the late 20th century, dedicated to the "Choco Midler" brand. The front, visible in the photo, features a brilliant enameled finish with understated and elegant colors. The white background is enhanced with fine horizontal blue-violet stripes, framing the name "Midler" inscribed in stylized capital letters, with "Choco" in a handwritten script in the upper left. Two chocolate bars are depicted as an illustration on the lower right, reinforcing the gourmet identity of the promoted product.

The pin is rectangular with sharp right angles, giving it a graphic and modern appearance, typical of promotional items from the 1980s-1990s. The visible surface reveals a smooth and glossy texture, characteristic of enamel. The main colors are white, blue-violet, gold, and brown, with metallic reflections on the borders and inscriptions, suggesting an enameling technique on a metal base.

The item is photographed placed on a burgundy velvet case, which is not included unless otherwise stated, and which highlights the contrast of the pin's colors. No major defects are visible on the front: the enamel appears to be in good condition, without chips or noticeable scratches, and the patterns are clear.

This type of item was often distributed during product launches or marketing operations. It is a representative example of retro advertising accessories, sought after for their graphic design and their connection to the history of confectionery.

Condition

Used item, sold as is. The visible side shows no apparent defects.

Did you know? Enamelled advertising pins experienced a real boom in the 1980s and 1990s, particularly in France, where they often accompanied the campaigns of major food brands. Enamel made it possible to obtain vivid colors and great durability, transforming these items into true visual communication tools.

AFW Reassurance

Your purchase will be carefully prepared, professionally packaged, and shipped quickly. Antique France Worldwide guarantees reliable and serious service at every step.

Keywords: advertising badge, enamel pin, retro accessory, chocolate pin, Choco Midler, vintage goodies, enamel pin, 90s promotion, gourmet badge, corporate gift, brand pin, food advertising