Vintage 80s Coca-Cola bicycle enamel pin retro advertising

AFW - Antique France Worldwide

Description

This vintage advertising pin features a stylized illustration of a bicycle, set against a background of yellow and red geometric shapes. The inscription "Coca-Cola" appears at the bottom, in black handwritten calligraphy on a red background, characteristic of the brand. The item is made of enamel, as indicated by the keywords, with crisp black outlines highlighting the design. The object has a die-cut shape following the profile of the bicycle and graphic elements, without a classic rectangular background.

The visible surface shows a brilliant appearance typical of enamel, with well-preserved colors. The motif evokes the 1980s with its dynamic graphics and color palette. The object is showcased on a burgundy velvet background, which brings out the vivid colors of the pin. The details of the bicycle are simplified, typical of advertising creations from this period, with a resolutely modern approach for the time.

The mention "Coca-Cola" and the depiction of a bicycle suggest a promotional campaign related to a sporting event or a marketing operation by the brand during the 80s. No other text or logo is visible on the front. The general condition of the pin, on the visible side, seems good: the enamel shows no chips or noticeable scratches, the shine is uniform, and the inscription's legibility is intact.

The contour of the pin follows the silhouette of the motif, without an additional frame or border. The overall finish is shiny and smooth. The main colors are pale yellow, bright red, and black, with solid areas and no gradient. No major defects are discernible in the provided photo.

Condition

Used item, sold as is. The visible face shows no major defects; the enamel retains its original luster. The item may show signs of wear consistent with its age.

Did you know? Advertising pins gained increasing popularity in France in the 1980s, particularly thanks to major brands like Coca-Cola which used them to promote sporting or cultural events. These objects were often distributed during promotional campaigns or in partnership with cycling competitions, making the pin a fun and attractive communication tool.

AFW Reassurance

Careful packaging and fast shipping. As vintage professionals, we pay special attention to the presentation and protection of each item.

Keywords: Coca-Cola pin, enamel bicycle badge, 80s retro pin, cycling advertisement, advertising badge, enamel bike pin, old Coca Cola pin, vintage promotional item, sports pin, drink brand badge, advertising pin France, enamel lapel pin CocaCola