Vintage enamelled pin GO GAN retro cycling advertising badge

AFW - Antique France Worldwide

Description

Promotional pin with a vintage design featuring three stylized characters in the shape of bicycle wheels, each wearing a yellow helmet and a wide smile. The scene clearly evokes the world of cycling, with a dynamic sense of movement suggested by the arrangement of the characters. The base of the pin bears the inscription "ALLEZ LE GAN" in white capital letters on a dark blue background, perfectly legible. The overall design is in a graphic style typical of the 1990s, with thick black outlines and bold colors: yellow, navy blue, and off-white.

The visible surface has a shiny, enameled finish, characteristic of promotional pins from that period. The object has a cut-out shape that follows the outline of the motif, without a classic rectangular border, which enhances its playful and original appearance.

There are signs of wear on the surface: micro-scratches, small paint chips, and slight chips on the edges, indicating prior use or prolonged storage. These marks remain discreet and do not affect the legibility or graphic impact of the pin.

The object is photographed from the front, placed on a blue velvet case, with a pearl chain visible in the background (not included), which highlights the pin's brilliance and relief.

This promotional pin, typical of French sports sponsorship in the 80s-90s, is a fine example of a retro badge dedicated to the GAN cycling team, an emblematic participant in the Tour de France at that time.

Condition

Used item, sold as is. Shows visible signs of wear (micro-scratches, small chips and flakes on the enamel). The inscription and motif remain clear and highly visible.

Did you know? The GAN cycling team, sponsored by the insurance company of the same name, made its mark on French cycling history in the 1990s. Its riders included the famous Greg LeMond, three-time winner of the Tour de France, and it contributed to the popularity of cycling-related promotional items, including supporter pins which were very common at major races.

AFW Reassurance

Fast shipping and careful packaging. Professional seller specializing in promotional and vintage items.

Keywords: cycling badge, GAN pin, Tour de France supporter, retro enamel pin, 90s promotional badge, enamel pin, vintage bike, old sports badge, cycling pin, GAN cycling team, pin badge France, cycling supporter badge