Vintage enameled pin FIRST IN 25 USA Coca-Cola advertising van

AFW - Antique France Worldwide

Description

This vintage rectangular advertising pin features a colorful enamel illustration of a stylized red pickup truck against a desert landscape. The inscription "FIRST IN 25" is clearly legible in white capital letters on a blue background at the top of the pin. The design evokes American imagery with its stylized mountains and contrasting colors, typical of promotional campaigns from the late 20th century.

The pin has a shiny finish, with a visible gold outline all around. The dominant colors are red, blue, white, and gold, with some touches of brown to highlight the relief of the landscape. The representation of the pickup is stylized, with clean lines and a wheel visible on the left side. The overall look evokes a retro style, probably inspired by American advertising visuals from the 80s-90s.

The visible side does not show any signature or manufacturer's mention, but it exhibits a quality of execution characteristic of branded promotional enamel pins. The surface appears smooth and shiny, with no visible chips or scratches in the photo. The item is displayed on a red velvet stand, highlighting its vibrant colors.

This pin is directly associated with the Coca-Cola universe, in accordance with the keywords provided, although the brand is not explicitly inscribed on the visible side. This type of badge was often distributed during advertising campaigns or specific events, particularly in the United States, in connection with the imagery of road trips and iconic vehicles.

The mention "FIRST IN 25" could refer to a ranking or a limited edition, but no additional details are visible on the photographed side. This pin is a typical advertising object, sought after for its graphic representation and vintage style.

Condition

Used item, sold as is. The visible side shows no apparent defects; the enamel and colors are well preserved.

Did you know? Enamel advertising pins were very popular in the 1980s and 1990s, especially for iconic brands like Coca-Cola. In the United States, they were frequently used as promotional items during product launches, sports events, or targeted marketing campaigns.

AFW Reassurance

Careful packaging and fast shipping assured by a professional seller specializing in vintage advertising items.

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