Vintage Lindt Excellence 70% Dark Cacao pin, rare promotional chocolate item

AFW - Antique France Worldwide

Description

Vintage promotional pin featuring the iconic Lindt brand, designed for the "Excellence 70% cacao" chocolate range. This pin has a vertical, rounded-top silhouette, with a deep black background enhanced by golden details. The inscription "70% CACAO" appears at the top in a thick, golden font, above a stylized baroque ornamental motif, also in gold. The lower part displays "Lindt" in cursive script and "EXCELLENCE" in capitals, both in gold, contrasting sharply with the dark background.

The pin's surface has a glossy appearance, suggesting an enameled or lacquered finish, with slight signs of wear visible around the edges and a few occasional marks on the main face. The golden reliefs are well-preserved, offering a brilliant effect that highlights the logo and inscriptions. The overall shape is reminiscent of classic promotional materials from the 1990s-2000s, typical of major chocolate brands' merchandise.

The stylized floral motif below "70% CACAO" adds an elegant touch, characteristic of Lindt's design, evoking the tradition and quality of the Swiss house. The compact and graphic whole is designed to attract the eye while remaining understated. No other text or logo is visible on the presented face.

This type of promotional pin was often distributed during promotional campaigns or new product launches, especially in the high-end chocolate sector. The object, through its graphics and color palette, reflects the premium visual identity of Lindt's Excellence range.

Condition

Used item sold as is. Shows signs of wear, small scratches, and marks on the surface, mainly visible on the edges and the black part. The overall appearance remains legible and decorative.

Did you know? The "Lindt Excellence" range was launched in the 1980s, revolutionizing the dark chocolate market in Europe with its high-cacao percentage bars. The promotional pin is a classic medium for promoting the brand's iconic products to retailers and the public at specialized events.

AFW Reassurance

Careful packaging and fast shipping assured by a professional seller specializing in vintage advertising objects.

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