Vintage pin: Roumegoux & Gilles Gradignan enameled logo – 90s rare

AFW - Antique France Worldwide

Description

This advertising pin features a cut-out shape illustrating a stylized character wearing a red jacket and a patterned tie, surmounting a rectangular cartouche. The lower part of the pin bears the inscription in capital letters "ROUMEGOUX & GILLES GRADIGNAN," with the name "Gilles" and the symbol "&" highlighted in a vibrant red color, while the rest of the text appears in beige on a black background. The character's design, characteristic of the 1990s graphic style, gives it a distinctive retro look.

The manufacturing shows a smooth, enameled-looking surface, typical of advertising pins from that era. The outlines are sharp, and the color palette consists of black, red, beige, and some black lines for the details of the face and outfit. The pin is photographed on a light background, revealing an overall satisfactory state of preservation with some visible superficial wear marks on the main face, without any major apparent chipping.

The "Roumegoux & Gilles Gradignan" logo evokes an establishment or local brand, likely linked to the Gradignan region in France. The typography and graphic style correspond to the trend of advertising items distributed between the late 80s and mid-90s, a period when personalized pins were widely used as communication tools.

The pin's format is compact, its cut-out matching the silhouette of the character above the rectangular cartouche. No mechanism or attachment is visible in the photo; only the front face is shown. The surface has a slight patina, enhancing the object's vintage authenticity.

This type of advertising pin, with its local iconography and distinctive graphic design, is particularly sought after for its representative character of an era and a visual identity specific to 1990s France.

Condition

Used item, sold as is: visible superficial wear marks, patinated appearance. No major apparent chipping on the visible face. See photo for more details.

Did you know? Advertising pins reached their peak in France between the late 1980s and early 1990s, becoming true communication tools for businesses, events, and communities. Their mass production allowed for a wide variety of designs, often linked to brands or local identities.

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