Vintage pine tree Giraudy Paris Europe pin, retro enamel advertising accessory

AFW - Antique France Worldwide

Description

Old advertising pin, representing the stylized silhouette of a fir tree. The object has a cut-out shape evoking a Christmas tree, with alternating red and green stripes, enhanced with golden inscriptions. The design clearly displays the mentions "Paris", "St. Arpin's", "Europe 1" and "Giraudy", all integrated into ribbons running through the tree. Three golden dots punctuate the composition, adding a decorative touch typical of the advertising aesthetic of the 1980s to 1990s.

The visible surface has a smooth and shiny appearance, typical of enameled pins. The colors are vibrant: deep green for the background of the fir tree, bright red for the ribbons, and gold for the details and inscriptions. The contours of the pin are outlined by a golden fillet, which accentuates its graphic relief.

The pin is photographed on a luxurious-looking support, such as a golden box or case, which highlights its retro style and promotional inspiration. The object is self-supporting, which suggests the presence of an attachment system on the back (not visible in the image, not described).

The inscriptions are perfectly legible, and indicate an advertising support for Giraudy, a historic French company specializing in outdoor advertising and communication. The whole is typical of promotional goodies distributed during events or marketing campaigns in the second half of the 20th century.

Condition

Used item, sold as is. The visible side has a good overall shine, with no snags, scratches or noticeable wear apparent in the photo. The colors remain vibrant, and the gilding very intense. The attachment and the back are not visible in the image.

Did you know? Advertising pins were particularly popular in France in the 1980s and 1990s, serving as promotional items for brands and events. Giraudy, founded in 1929, was one of the largest players in urban advertising, and largely contributed to the spread of these small collector's items in the French advertising landscape.

AFW Reassurance

Your order will be carefully prepared and shipped quickly. We guarantee professional packaging adapted to the fragility of vintage items.

Keywords: advertising pin, enameled badge, vintage Giraudy, retro fir tree, enamel pin, old goodies, France badge, 90s pin, promotional accessory, Paris Europe pin, fir tree badge, vintage advertising pin