{"product_id":"pins-vintage-serono-diagnostics-logo-bleu-rare-ancien-badge-pharma","title":"Rare vintage Serono Diagnostics blue logo pin old pharma badge","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis advertising pin features the characteristic shape of an elongated plaque with rounded corners and a distinct relief. On the visible side, the inscription \"Serono Diagnostics\" is in blue letters, with the logo framed by a blue line on a light, metallic-looking background. The graphic design, typical of promotional products from the 1980s-1990s, evokes the pharmaceutical or medical world, consistent with the visible brand.\u003c\/p\u003e\n\n\u003cp\u003eThe typography is thick and legible, with \"Serono\" in large font and \"Diagnostics\" below it, in smaller font. The entire design is in slight relief compared to the background, creating a sense of depth. The surface finish appears smooth, with reflections indicating a metallic or enameled appearance, although the precise material cannot be confirmed in the absence of explicit information.\u003c\/p\u003e\n\n\u003cp\u003eThis advertising badge is designed to be worn, likely with a clasp on the back (not visible in the photo), as suggested by the classic pin format. The style and sober color palette (blue on a light background) are typical of institutional communication items from pharmaceutical laboratories of the late 20th century.\u003c\/p\u003e\n\n\u003cp\u003eThe pin is displayed on a decorative, antique-looking background, which enhances its retro aesthetic. No major structural defects are visible on the presented face, but the absence of the back clasp is noted, consistent with the keywords mentioned.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Front in good overall condition, some signs of wear or handling may be observed on the visible surface. The back clasp is missing (not provided).\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The Serono laboratory, founded in Switzerland, was one of the global pioneers in biotechnology and medical diagnostics before its acquisition by Merck in 2006. Serono promotional items have become historical artifacts of European pharmaceutical communication.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYour purchase will be carefully packaged and shipped quickly by a professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: Serono badge, pharma pin, diagnostic pin, medical badge, antique pin, laboratory logo, vintage pharma, old pin badge, Serono Diagnostics, medical advertising, promotional badge, pharma pin\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54489350504775,"sku":null,"price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_c309339f-0529-42f0-b53c-ad3400c81902.jpg?v=1785627404","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/pins-vintage-serono-diagnostics-logo-bleu-rare-ancien-badge-pharma","provider":"AFW","version":"1.0","type":"link"}