Vintage TOTAL fish logo pin, rare advertising badge

AFW - Antique France Worldwide

Description

Vintage advertising pin featuring the TOTAL brand logo, represented by a stylized fish. The visible side shows a simplified fish design, with a clean outline and sleek lines, in off-white and golden yellow tones, on a dark background. The lower part of the pin displays the inscription "TOTAL" in legible, raised red capital letters, on a textured, metallic-looking area. The whole forms an irregularly shaped object, dominated by the fish silhouette.

The pin has a glossy finish, typical of late 20th-century promotional productions. The attachment on the back (not visible here) is suggested by the apparent circular relief on the upper part of the badge. The overall condition shows good preservation of the enamel and colors, with a slight patina visible on the metallic parts, indicating previous use without significant wear on the main face. No chips, deep scratches, or major defects are observable on the front face.

This pin, with its advertising motif and graphic design, is part of the tradition of promotional items distributed by major French oil companies at the end of the 20th century. The combination of the smiling fish and the TOTAL logo makes it a distinctive accessory, sought after for its retro look and its connection to French industrial and advertising history.

The contrast between the smooth enamel surface and the textured area under the lettering gives the object a pleasing visual relief, enhancing its decorative appeal. The choice of the fish, an unusual motif for the brand, suggests a specific promotional campaign or event, characteristic of marketing strategies of the time.

Condition

Used item, sold as is. Front in very good visual condition, with well-preserved colors and intact lettering. Discreet patina on the metallic part. See photo for precise details.

Did you know? Advertising pins became very popular in France starting in the 1980s, particularly during loyalty campaigns by major oil companies. TOTAL issued many themed models, some of which became iconic for their original design and limited distribution.

AFW Reassurance

Careful packaging and fast shipping provided by a professional seller, experienced in handling vintage and collectible items.

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