Rare antique enameled TOTAL gas station gasoline logo vintage pin

AFW - Antique France Worldwide

Description

Old promotional pin from the TOTAL brand, featuring a stylized image of a service station. The pin has an asymmetrical shape with clean lines, highlighting the silhouette of a gas station with pumps and a canopy. The dominant colors are red, blue, and white on a metallic finish background, with the inscription "TOTAL" in prominent red capital letters on the lower part.

The pictorial part shows schematic architectural elements: a red canopy, blue pillars, and red and blue geometric blocks, typical of advertising graphics from past decades. The overall impression is a retro look faithful to TOTAL's visual identity, known for its distinctive color codes. The surface shows a patina and some signs of age-related wear, visible on the exposed metal, particularly in the center and on the edges.

This pin is intended to be worn or displayed, representing both an advertising object and an emblematic souvenir from the world of French service stations. The colored enamel shows shiny areas and others that are more matte, indicating previous use. No additional inscription is visible on the front shown, apart from the central brand.

The graphics and color palette are reminiscent of promotional pins produced in the 1980s-1990s, a period when TOTAL used this type of communication to enhance its visibility. This pin combines both the function of a promotional badge and a decorative object, appreciated for its design evoking the automotive and road sector.

Condition

Used item, with visible signs of wear on the front: scratches, micro-shocks, and areas where the metallic layer is slightly dulled. Sold as is.

Did you know? The TOTAL brand long distributed promotional pins to support the development of its network of service stations in France and internationally, particularly during the automotive boom at the end of the 20th century. These items were commonly distributed at events, promotions, or as gifts to regular customers.

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