Vintage Shell green car pin limited edition advertising retro

AFW - Antique France Worldwide

Description

Limited edition promotional pin, featuring a stylized green car with bluish windows and black wheels, surmounting the text "j’aime" (I like) in gold and black letters. The lettering incorporates the Shell logo, clearly visible under the letter "j", attesting to the pin's promotional origin. A small red five-petal flower, held by the car, adds a playful and colorful touch to the composition.

The finish has a glossy enameled appearance, typical of pins produced for advertising campaigns between the late 1980s and early 1990s. The surface of the pin displays bold colors and a gold outline, with a cloisonné effect visible on the color separations, classic for this type of object.

The overall shape is slightly rounded, with a cut-out following the silhouette of the car and the text. The contrast between the vibrant green of the vehicle, the black details, and the golden base gives this pin a distinctive retro style, reinforced by the naive aesthetic of the design. The whole is presented on a blue background, with no visible attachment indication on this side.

The mention "limited edition" in the keywords suggests a restricted production, typical of Shell promotional items from this period. The visual condition shows good preservation of the enamel and gilding, with no apparent chips or scratches on the visible side.

Condition

Used item, sold as is. The enamel and colors are well preserved on the visible side, with no major observable defects.

Did you know? The Shell brand regularly produced promotional pins from the 1980s onwards to support its communication campaigns around automotive and sustainable mobility. These items were often distributed during service station operations or road safety events, and highlighted the positive image of the car and the brand to the general public.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller specializing in advertising and vintage objects.

Keywords: Shell pin, green car badge, retro advertising pin, automotive pin, limited edition pin, enameled Shell badge, 90s vintage pin, promotional pin, Shell advertising pin, stylized car pin, retro car badge, gold car pin