Vintage Lee Cooper advertising printing plate, original matrix, raised black lettering

AFW - Antique France Worldwide

Description

This item is an antique advertising printing plate, featuring finely engraved relief and a matte black surface. The visual shows a portrait of a character wearing a striped shirt, accompanied by a clearly legible vertical inscription: "Lee Cooper". Several lines of text are visible in relief at the bottom of the plate, although their precise content is difficult to read in the photo. The plate has a vertical rectangular shape with bevelled top corners, typical of dies used for commercial printing or the manufacture of promotional materials.

The plate's surface reveals a slightly granular texture, characteristic of antique printing dies. The edges are clean, with sharp angles, and the plate appears to be a single piece, without added frames or ornamentation. The uniform black colour and the material's appearance evoke a typical die from the mid to late 20th century, likely intended for the reproduction of posters or advertising inserts for the Lee Cooper brand.

The relief allows for distinguishing shapes and lettering, even if some details remain difficult to read from this angle. The overall impression is professional and industrial, perfectly suited for use in a print shop or advertising agency. The plate is placed vertically on a wooden workbench, highlighting its technical use and visual robustness.

The Lee Cooper brand, clearly displayed, is a central element of the design. The graphic style of the portrait and lettering suggests a vintage aesthetic, consistent with advertising campaigns from the 1970s-1980s, a period when the brand was particularly active in visual communication around its denim clothing.

The plate shows a uniform patina, with no visible chips or breaks on the displayed side. Some traces of use, micro-scratches, and dust deposits are noticeable, indicating past use in a professional context. No fasteners or support elements are visible on the exposed side.

Condition

Used item, sold as is with traces of use, original patina, and visible superficial wear, with no apparent structural defects on the displayed side.

Did you know? Founded in London in 1908, the Lee Cooper brand established itself as one of Europe's denim pioneers. In the 1970s-1980s, it launched numerous innovative advertising campaigns, using such matrices to print posters, catalogues, and promotional materials distributed throughout Europe.

AFW Reassurance

Careful packaging and fast shipping are ensured by a professional seller specializing in antique and advertising objects.

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