{"product_id":"plaque-publicitaire-ancienne-nestle-bois-lait-concentre-france-vintage-1900-1","title":"Vintage Nestlé wooden advertising sign, condensed milk, France, 1900s","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAn old advertising plaque from a Nestlé condensed milk transport crate. This rectangular plaque is made of wood, as indicated by the keywords and the visible grain. The presented side shows an advertising inscription in partially faded red letters: \"LAIT NESTLÉ\" at the top, followed by a barely legible central line (\"ENTRE S...\"), then a clear lower mention: \"PRÉPARÉ EN FRANCE\" (Prepared in France).\u003c\/p\u003e\n\n\u003cp\u003eThe wood shows a pronounced patina of use, with visible traces of old staples or nails on the upper part, confirming its origin from a crate or industrial packaging from the early 20th century. The advertising print, typical of the first half of the 20th century, uses a sans-serif typeface, characteristic of the 1900-1930s. The color of the wood ranges from light tones to darker marks, attesting to its age and original use.\u003c\/p\u003e\n\n\u003cp\u003eThe plaque is flat, without superfluous decoration, and retains a raw appearance, enhanced by the irregular discoloration of the advertising text. No other pattern, logo, or illustration is visible on the presented side. The support appears well-preserved despite some scratches, stains, and minor surface imperfections, reinforcing its vintage authenticity.\u003c\/p\u003e\n\n\u003cp\u003eThe mention \"PRÉPARÉ EN FRANCE\" highlights the product's origin, while the name \"Nestlé\" occupies a central place, confirming the use of this plaque as a promotional element for condensed milk. The whole evokes the utilitarian aesthetic of period transport crates, where each panel could serve as a support for the brand and its provenance.\u003c\/p\u003e\n\n\u003cp\u003eThe visible edges are straight, not beveled, with some natural irregularities in the wood. The item is presented upright on a piece of furniture, with a bookshelf background that does not interfere with the object.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Visible wear, patina, marks, stains, and partially erased text corresponding to ancient use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Nestlé was one of the first industrialists to massively distribute its dairy products in France from the late 19th century, using marked wooden crates to ensure traceability and advertising during transport. Nestlé sweetened condensed milk played a key role in infant nutrition and food preservation before the widespread adoption of domestic refrigeration.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging by a professional seller. You benefit from reliable and rigorous service for the shipment of this authentic piece.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: wooden advertising plaque, Nestlé milk crate, vintage condensed milk sign, old Nestlé advertisement, retro kitchen decor, Nestlé France wood sign, old milk plaque, old advertising sign, 1900 advertising panel, industrial wood decor, vintage Nestlé poster, old dairy sign\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54315317494087,"sku":"EBAY-317378246091","price":34.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_d0c7bd9c-2242-4f71-a4a5-969ca4147eb4.jpg?v=1783593386","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/plaque-publicitaire-ancienne-nestle-bois-lait-concentre-france-vintage-1900-1","provider":"AFW","version":"1.0","type":"link"}