Vintage retro transparent advertising keyring Bouquet de Provence

AFW - Antique France Worldwide

Description

This old advertising keychain has a rounded, slightly trapezoidal shape, with a translucent, matte body revealing an internal insert bearing the inscription "Bouquet de Provence VDQS Côtes de Provence". The text is printed in black on a light background, in an old-fashioned typography reminiscent of the world of wine or traditional regional products. The insert is centered and clearly visible under the transparent surface of the keychain.

The main part of the keychain has a frosted or opalescent effect, typical of advertising objects from past decades, with a slightly yellowed tint due to time. A circular metal ring is attached to the upper side, intended to hold keys. The metal attachment and ring show a patinated appearance consistent with the object's presumed age.

The sober and retro design evokes French advertising productions from the 60s-70s, a period during which many wine estates and local brands used this type of support to promote their wines or regional specialties. The object has an authentic vintage style, both in the shape of its insert and the finish of its translucent body.

No additional decor, graphic logo, or colored element appears on the visible side. The whole is presented in a white fabric case which is not included, serving only for enhancement for the photograph.

This keychain is a typical example of retro promotional material, appreciated for its simplicity and visual authenticity, with an aesthetic that is fully in line with the advertising tradition of French wine regions.

Condition

Used item sold as is. The translucent surface shows traces of patina and slight alteration of the tint, consistent with age. The metal ring shows signs of superficial oxidation. See photo for more details.

Did you know? The VDQS (Vin Délimité de Qualité Supérieure - Delimited Wine of Superior Quality) designation was used in France from 1949 to 2011 to designate certain wines of intermediate quality, before the generalization of the AOC appellation. Advertising keychains of this type were often distributed by cellars or cooperatives to promote regional wines.

AFW Reassurance

Fast shipping and careful packaging by a professional seller specializing in antique and vintage items.

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