Vintage Buitoni Provençale Sauce Keychain retro advertising rare

AFW - Antique France Worldwide

Description

Old advertising keychain from the Buitoni brand, illustrating a can of Provençale "fines herbes" sauce. The object has a stylized shape evoking the letter "B", probably in reference to the brand, with a thick, translucent, slightly frosted structure. The central visual, under transparent protection, shows a faithful reproduction of an old Buitoni can on a red background, with clear inscriptions: "BUITONI", "sauce Provençale", and "aux fines herbes".

The keychain is suspended from a metal ring via an oval attachment, whose surface shows a marked patina and visible signs of oxidation, testifying to its age. The whole is typical of advertising objects from the 60s and 70s, both in terms of graphics and manufacturing style. The visible side shows a slightly yellowed appearance and some micro-scratches, without altering the legibility of the visual.

The main part of the keychain, probably made of resin or translucent plastic material, reveals the visual inserted inside. The contours are rounded, with an original cut and a relief on the upper left edge. The surface shows some signs of use and slight opacification in places, characteristic of vintage advertising keychains.

The photo highlights the main face; no details of the back or other sides are visible. The attachment ring seems functional, although patinated, and the typical opening system of old keychains is present.

Condition

Used item, sold as is. Visible patina on the metal attachment, plastic surface with signs of use, micro-scratches, and slight signs of aging. Central visual well preserved and legible.

Did you know? The Buitoni brand, founded in Italy at the end of the 19th century, is famous for its pasta and sauce products. From the 1960s, Buitoni intensified its communication in France through advertising objects, particularly keychains, to promote its new products in supermarkets, making these accessories emblematic of post-war food advertising campaigns.

AFW Reassurance

Fast and careful shipping, professional packaging. Experienced seller specializing in old and vintage advertising objects.

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