Vintage Caisse d'Épargne Squirrel Keychain Retro Advertising

AFW - Antique France Worldwide

Description

Old advertising keychain from Caisse d'Épargne, typical of promotional items distributed by banking institutions throughout the 20th century. The visible side features a rectangular plaque with right angles, a weathered metallic visual finish, connected to a chain and a classic ring.

The plaque is embossed with a stylized squirrel, the historical emblem of the Caisse d’Épargne, accompanied by the inscription “CAISSE D’ÉPARGNE ET DE PRÉVOYANCE” in clear capital letters. The central motif, the squirrel, is finely detailed, with a marked contrast effect on the tail and fur, highlighting the quality of the molding.

The surface of the keychain shows a uniform patina, testifying to its age, with visible signs of wear on the edges and a slightly matte effect on the raised parts. No chips or missing parts are apparent on the visible side. The attachment ring, which is round, also shows wear consistent with that of the pendant, confirming the vintage authenticity of the whole.

The overall style, typography, and representation of the squirrel place this object in a retro aesthetic, probably from the 1960s to 1980s, a period when this type of advertising keychain was frequently distributed by the Caisse d’Épargne in France.

The object stands out for its emblematic character and its timeless visual, appreciated for the faithful representation of the squirrel, a symbol of foresight and savings in the French collective imagination.

Condition

Used item sold as is. Signs of wear and slight patina visible on the entire photographed side. No chips or apparent structural defects on the visible part.

Did you know? The squirrel became the official symbol of the Caisse d’Épargne in 1965, embodying prudence and foresight. This motif was widely used on advertising materials, including keychains distributed to customers to promote the bank's image.

AFW Reassurance

Careful packaging and fast shipping assured by a professional seller, specializing in antique and advertising items.

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