Vintage Caprice des Dieux keyring retro cheese pub

AFW - Antique France Worldwide

Description

This vintage advertising keychain features the Caprice des Dieux brand, famous for its cheeses. The item has a rectangular shape with rounded corners, and a visible side protected by a thick translucent block with a smooth, shiny appearance. The inside displays an insert illustrated with the Caprice des Dieux logo in its traditional colors: blue, white, yellow, and red. The inscription "Caprice des dieux" is clearly visible in yellow on the left, as well as the phrase "un amour de fromage" (a love of cheese) in red on a white background. The representation of the oval cheese, typical of the brand, is also visible in the center of the insert.

The keychain has a short chain composed of two visible links, connected to an opening metal ring, designed to be easily attached to a keyring or a bag. The metal part has a shiny silver finish. The whole evokes the advertising style of promotional items from the 70s and 80s, with a simple, retro graphic design characteristic of this period.

The transparent surface shows some slight traces of use and a slight patina, testifying to the age of the item. The colors of the insert remain well-contrasted and legible. No chips or cracks are visible on the photographed side.

This vintage advertising keychain is an authentic testament to the history of promotional items related to the French food industry. Its compact presentation and emblematic visual make it a decorative or utilitarian accessory, easily recognizable thanks to the Caprice des Dieux brand.

Condition

Used item, sold as is. Shows minor signs of use and age-related patina. See photo for more details on the general appearance.

Did you know? The Caprice des Dieux brand was launched in France in 1956. Its slogan "Un amour de fromage" (a love of cheese) and its blue halo-shaped logo became icons of food advertising from the 1960s to the 1980s. Many promotional items, like this keychain, accompanied the brand's dissemination in French households.

AFW Reassurance

Careful packaging and fast shipping by a professional seller. Your purchase receives special attention to ensure its safety until receipt.

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