{"product_id":"porte-cles-ancien-caprice-des-dieux-vintage-retro-bleu-publicitaire-rare","title":"Rare vintage retro blue Caprice des Dieux advertising keyring","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis antique promotional keyring features the iconic brand Caprice des Dieux. Oval and elongated in shape, it has a visible side protected by a transparent surface, revealing a vibrant blue background adorned with the famous golden Caprice des Dieux logo accompanied by two stylized white cherubs. The inscription \"CAPRICE DES DIEUX\" is perfectly legible in golden capital letters, as is the mention \"Accord Parfait\" on a yellow band in the bottom left. Below, manufacturing details are also visible: \"Fabriqué en Bassignot - Saint-Aubin...\" (the rest of the text is partially visible but not fully legible).\u003c\/p\u003e\n\n\u003cp\u003eThe keyring is equipped with a simple mechanism metal ring, connected to the main element by a link chain. The appearance of the metal, visible on the ring and chain, suggests an antique, slightly patinated finish, typical of promotional items distributed in France in the second half of the 20th century. The transparent surface of the medallion shows slight signs of use, characteristic of a vintage item.\u003c\/p\u003e\n\n\u003cp\u003eThe retro design, with its blue background and golden accents, is typical of promotional items from the 1960s-1970s. The overall look evokes the aesthetic of vintage advertising objects, sought after for their authenticity and decorative value. The color printing and the prominence of the Caprice des Dieux logo create a striking, instantly recognizable visual touch.\u003c\/p\u003e\n\n\u003cp\u003eThe visible side does not feature additional patterns or complex decoration, but the contrast between the deep blue, the gold lettering, and the white cherubs gives the whole a real graphic presence. The transparency of the medallion reveals slight, uniform wear, with no apparent chips on this side. The metal ring, with its vintage appearance, completes the ensemble by adding an authentic touch.\u003c\/p\u003e\n\n\u003cp\u003eThis keyring is a representative example of French promotional items distributed by major food brands during the 20th century, combining daily utility with distinctive visual communication.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Visible signs of wear on the transparent surface and patina on the metal part. The item remains in good presentable condition for an antique promotional object.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Caprice des Dieux, created in 1956, is a French soft cheese brand that quickly became established thanks to its iconic blue and gold oval packaging. Promotional keyrings were commonly offered in the 1960s and 1970s to promote brands to the general public, often during in-store promotions or food fairs.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYour order will be shipped quickly in careful packaging. AFW is a professional seller specializing in antique and vintage items, guaranteeing serious and attentive service.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: vintage advertising keyring, Caprice des Dieux keychain, retro cheese item, antique keyring, food advertising, blue logo keyring, 70s keyring, vintage French keyring, cheese brand keyring, French advertising keyring, Caprice des Dieux keyring, original retro gift\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54314409820487,"sku":"753ebeca-facf-4b3e-9301-2af77ad1d49b-PA0.15","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_33c75c7c-ed71-43de-8189-3f78a9dbf1d8.jpg?v=1783580644","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-ancien-caprice-des-dieux-vintage-retro-bleu-publicitaire-rare","provider":"AFW","version":"1.0","type":"link"}