{"product_id":"porte-cles-ancien-caprice-des-dieux-vintage-retro-publicitaire-ovale-bleu","title":"Vintage Retro Caprice des Dieux Oval Blue Advertising Keychain","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis old advertising keyring has an oval shape with a domed front, typical of promotional items from past decades. The main visible part displays an illustration faithful to the graphic identity of the Caprice des Dieux brand, on a bright blue background. Two white angels frame the central golden logo, with the inscription \"CAPRICE DES DIEUX\" in capital letters and a yellow banner bearing the words \"ENCORE MEILLEUR\". The text and patterns are protected under a transparent surface with a smooth and slightly shiny appearance.\u003c\/p\u003e\n\n\u003cp\u003eThe main metal spring-type ring is connected by a short chain to the decorative part. The metal shows a patina characteristic of old objects, with visible traces of oxidation, particularly on the attachment and the ring. The whole is designed to be used as a keyring or bag charm accessory. The general condition shows some signs of wear on the metal, but the decorative part retains its colors and legible patterns.\u003c\/p\u003e\n\n\u003cp\u003eThe graphics and style of the logo, combined with the domed shape and choice of colors, evoke a typical design of French advertising keyrings from the 1960s to 1980s. The Caprice des Dieux brand, famous for its cheese, is clearly identifiable, giving this object particular interest for the history of dairy products and vintage advertising.\u003c\/p\u003e\n\n\u003cp\u003eThe visible side shows no major chips or cracks on the transparent part. The edge has a translucent hue that reveals the internal structure of the keyring. No other patterns or markings are visible on this side. The spring-type attachment ring is complete and functional, although it shows signs of age.\u003c\/p\u003e\n\n\u003cp\u003eThis type of object is part of the tradition of goodies and promotional items offered by French food brands in the 20th century, often sought after for their retro aesthetics and visual authenticity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Visible wear on the metal (oxidation, patina), colors and graphics of the main part still well present. No apparent cracks on the visible side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Caprice des Dieux was launched in 1956 by the Réaux cheese dairy in Meuse. The oval blue and gold design of the brand has become a strong symbol of the product's visual identity, often featured on promotional items in the 1960s-1980s.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping ensured by a professional seller specializing in vintage and advertising items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: advertising keyring, old French keychain, vintage Caprice des Dieux, retro cheese keyring, 70s advertising, food goodie, Caprice des Dieux keyring, blue oval keyring, vintage keyring accessory, dairy promotional item, old French keychain, dairy advertising\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54490328891719,"sku":null,"price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_fa8cf810-cacc-430e-8958-110b8374c315.jpg?v=1785646970","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-ancien-caprice-des-dieux-vintage-retro-publicitaire-ovale-bleu","provider":"AFW","version":"1.0","type":"link"}