Vintage retro 60s Dubonnet advertising old keyring

AFW - Antique France Worldwide

Description

Old advertising keychain from the Dubonnet brand, typical of promotional items from the mid-20th century. This keychain has a rectangular shape with rounded corners, with a transparent body revealing an insert inside. The visible side shows a stylized illustration of a Dubonnet bottle on a circular red background, accompanied by the vertical inscription "DUBONNET" clearly legible on the right.

The transparent support shows a slight patina and some traces of use, characteristic of a vintage item. The visual aspect evokes a translucent plastic or resin finish, creating a magnifying glass effect on the interior advertising motif. The upper part is equipped with a silver-colored metal ring, carabiner type, allowing easy attachment to a key ring or bag.

This advertising keychain is representative of the retro style of the 60s-70s, with simple and impactful graphics, focused on the notoriety of the Dubonnet brand. The stylized bottle and typography are typical of communication campaigns of this period, aiming to strengthen the visual recognition of the product.

The visible surface shows signs of use, with micro-scratches and a slight dulling of the transparent support, without apparent chips on the observed side. The interior print remains clearly legible despite some marks of time.

A promotional item, this keychain stands out for its vintage design, iconic motif, and functional simplicity. It bears witness to the history of advertising on utilitarian objects, which was very popular during the second half of the 20th century.

Condition

Used item, sold as is. Presence of traces of use, patina, micro-scratches, and slight dulling on the transparent surface. Interior motif well preserved and "DUBONNET" inscription legible.

Did you know? Dubonnet is a French aperitif created in 1846 by Joseph Dubonnet. The brand is known for its innovative advertising campaigns, particularly in the 1960s-1970s, during which many promotional items, such as this keychain, were distributed to increase the aperitif's visibility in cafes and grocery stores.

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Keywords: advertising keychain, retro keychain, Dubonnet keychain, vintage accessory, 60s goodies, old promotional item, aperitif keychain, Dubonnet advertisement, resin keychain, transparent keychain, French advertising, vintage keyring