{"product_id":"porte-cles-ancien-laiterie-de-rives-abilly-le-fin-pepere-vintage-pub-retro-toura","title":"Vintage Dairy of Rives-Abilly Le Fin Pépère keychain retro advertising Toura","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain in the shape of a teardrop, featuring a visible side protected by a transparent, plastic-like surface. This model showcases the Rives-Abilly dairy, located in Touraine, with a colorful label typical of the 1960s to 1970s. The central inscription, clearly legible, reads \"Spécialité Le Fin Pépère\", surrounded by mentions related to the origin and nature of the dairy product. The graphic design, predominantly yellow, red, and green, evokes the retro style characteristic of advertising objects from that period.\u003c\/p\u003e\n\n\u003cp\u003eThe graphic part is encircled by a red border bearing the words \"Laiterie de Rives-Abilly\" and \"Touraine\". Additional details at the bottom of the label include \"Fabriqué en 42\" (for the fat content) and mentions of ripening and hygiene. Three stylized floral motifs complete the decoration, reinforcing the vintage character of this promotional keychain.\u003c\/p\u003e\n\n\u003cp\u003eThe metal ring, visible at the top, has a gold or brass-like finish, typical of advertising productions from the second half of the 20th century. The main body, translucent, shows a slight patina of use, bearing witness to its authenticity and age.\u003c\/p\u003e\n\n\u003cp\u003eThis keychain is distinguished by its elongated teardrop shape and its transparent frame, which protects the printed advertising label in the center. No details are visible on the back or other sides not shown in the photo.\u003c\/p\u003e\n\n\u003cp\u003eThe visual, true to retro aesthetics, highlights the handwritten typography and bold colors, characteristic of advertising objects from provincial dairies in the 60s-70s. The ensemble evokes the graphic codes of cheese promotion and the tradition of gadgets offered by food brands of the time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is. Signs of wear and patina visible on the plastic part and the ring, with no major apparent chips on the shown side. The inscriptions remain legible, despite slight signs of time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The Rives-Abilly dairy, in Touraine, was known for its regional cheese specialties during the 20th century. Advertising keychains were frequently used by French dairies in the 60s and 70s to build customer loyalty and promote their local products, becoming today sought-after witnesses of agro-food history.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping by a professional seller, specializing in authentic vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: retro keychains, vintage keychain, old advertising, Touraine dairy, cheese advertising, Le Fin Pépère keychain, dairy ad, 70s keychain, promotional item, teardrop keychain, cheese advertisement, old keyring France\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54306336899399,"sku":"d06bf700-f6bb-49ab-bfbd-dc0ebc01af29-PA0.29","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_fa99e2a1-34f6-418f-bff2-59c18b71a363.jpg?v=1783436793","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-ancien-laiterie-de-rives-abilly-le-fin-pepere-vintage-pub-retro-toura","provider":"AFW","version":"1.0","type":"link"}