Vintage Le Chat Touraine keyring retro dairy pub vintage advertising

AFW - Antique France Worldwide

Description

This old advertising keyring is circular, with a translucent finish revealing a colorful label under a smooth, shiny surface. In the center, an illustration depicts a cat on a blue background, surrounded by the text "Le Chat" and other visible mentions, evoking an old brand or dairy specialty. The outer border features a red and yellow ring with the inscriptions "SPÉCIALITÉ FABRIQUÉE EN TOURAINE" (SPECIALTY MADE IN TOURAINE) and "LAITERIE COOP VE DE RIVES-ABILY INDRE & LOIRE" (COOPERATIVE DAIRY OF RIVES-ABILY INDRE & LOIRE). The graphics, as well as the choice of typefaces and colors, are reminiscent of promotional items from the 60s-70s.

The keyring is equipped with a classic metal ring, connected by a chain to the advertising medallion. The whole is well-proportioned, with a domed effect on the medallion, typical of vintage advertising keyrings. The item is designed to be both utilitarian and decorative, clearly highlighting the brand and vintage visual.

The dominant colors are red, yellow, light blue, and neutral tones. The image of the seated cat adds a retro and friendly touch. The printing of the texts and the central motif is clear and legible on the visible side.

The overall appearance suggests an authentic advertising item, probably distributed by the mentioned cooperative dairy, for promotional purposes. It showcases a graphic style characteristic of the mid-20th century, with visual codes specific to food advertising items from that period.

No information is visible on the back or other sides of the keyring. The item is presented on a light textile background, which highlights its contours and colors.

Condition

Used item, sold as is. Light wear visible on the surface of the keyring, with no major apparent defects on the visible side. Metal ring in good condition with no noticeable oxidation on the shown part.

Did you know? The Rives-Abilly cooperative dairy, mentioned on this keyring, was an important player in dairy production in Touraine in the 20th century. Advertising keyrings were often produced in limited series to promote local brands to customers and partners, becoming sought-after relics of the history of French food brands today.

AFW Reassurance

Careful packaging and fast shipping are ensured by a professional seller. The item will be shipped with the utmost care to guarantee its preservation.

Keywords: advertising keyring, vintage keychain, retro keyring, dairy advertising, Le Chat Touraine, old keyring, cooperative dairy, promotional item, 60s keyring, food keyring, cat keyring, old French keyring